A Advertisement On The Advertising - 907 Words

Everyone remembers Christmas morning, running downstairs to open up the perfectly wrapped gifts. Christmas is surrounded with great memories and warm, happy feelings, this advertisement is trying to capture those feelings with the warm red colors and Santa Clause’s heartwarming smile as he enjoys a Pall Mall cigarette. Pall Mall’s advertisement is trying to promote their cigarette’s using a classic concept to convince readers to purchase their product. The advertisement does this with the cool red colors, the company’s use of Santa Clause, and lastly play of words used in the quotes on the advertisement. When I first laid my eyes on the advertisement, I saw the warm, inviting colors red and white. When I saw the red and white colors I automatically assumed Christmas time. The next thing my eyes were drawn to was the image of Santa Clause smoking a Pall Mall cigarette. The warm, jolly expression on his face fits in perfectly with the quote listed at the top of the advertisement, â€Å"Guard against throat scratch enjoy the smooth smoking of fine tobaccos†. The advertisement is using Santa Clause to endorse their product because he is a classic, meaning he is very well known around the world. My attention was then directed to the pack of cigarettes that on the box states, â€Å"Famous Cigarettes†. With the product being Pall Mall cigarettes the target audience would range from the age of eighteen years old on up. This is the chosen target audience because the legal smoking age in theShow MoreRelatedAdvertisement Analysis : Advertising And Advertising1903 Words   |  8 PagesAdvertisements are and have been a staple for businesses that are trying to sell a product or service throughout modern history. Whether the product is a physical item or a service like a lifestyle, experience or knowledge. 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