60556-65372 Essays - Graphic Design, Adobe Photoshop, Free Essays

60556-65372 Essays - Graphic Design, Adobe Photoshop, Free Essays 60556-65372 Digital Design Digital Collage using Photoshop MYP - Year 3 - Grade 8 Student Name: Ali Alkhaja Grade: 8 ( s ) Intro to Photoshop: Photoshop is an extremely powerful tool and also the industry-standard in creating and modifying graphics. With all its power and features, Photoshop can seem very daunting, yet Photoshop does an excellent job of putting you in control and making it easy to have all these tools at your fingertips and keep you feeling you're in control. Eventually, once you know what Photoshop can do, and how to achieve certain results, you can feel like you can do anything. Other times, you may get results that were entirely not what you imagined, but better. Photoshop is a tool that you can play around with and create amazing results, without even meaning to. This introduction will get you familiar with the basics of Photoshop and the more commonly used tools. Digital Collage: is a form of creating collages using digital tools such as Photoshop. In this project, we will choose themes to reect our feelings on certain situations in our time and lives, and create a digital collage using Photo shop that reflects these theme and we will create a simple collage in Photoshop using a combination of essential Photoshop techniques. Creating a collage is one of those things that Photoshop can do with effortless ease. The only real hard work is in deciding what images to use The Task Open the image Copy the background Create a new layer Use the rectangular marquee tool Fill it with white colour Select modify contract 10 Use the eraser to delete the inside fill colour deselect Edit transform distort Layer mask Inverse the colour (black foreground) Use the brush to delete the white edges. Use magic wand tool and select the outer image right click to inverse the selection new layer inverse the colours (black -background) fill-in the selection with black put layer2 under layer1 Use the move tool to move the black selected area outside the frame appropriately. use blur tool to smoothen the edges or you may use filter blur box blur create another copy of the background upon layer2 hide layers: background and copy1 of background add layer mask to copy2 of the background Use the brush and delete all outside the picture frame. Show the hidden layers again. select copy2 of the background and create a new channel mixer adjustment layer black and white move background copy2 above the channel mixer 1081405266700 Required Skills: How to Warp Text How to Create Type Along a Vector Path How to Use Quick Selection and the Magic Wand Working With the Marquee Tools How to Organize Layers into Groups Introduction to the Layers Panel How to Adjust Hue and Saturation How to Use the Camera Raw Adjustment Brush Dodge and Burn Using a Gradient Render Filter Fog Effects and Lens Flairs A: Inquiring and Analyzing: explains and justifies the need for a solution to a problem Develops a design brief, which presents the analysis of relevant research. Distinguish between vector drawings and bitmap images (known as raster also). Explain why we need add a new layer in each step . Acknowledge your sources appropriately. Attach your Digital Collage Bitmap (or raster) images are stored as a series of tiny dots called pixels. Each pixel is actually a very small square that is assigned a color, and then arranged in a pattern to form the image. When you zoom in on a bitmap image you can see the individual pixels that make up that image. Bitmap graphics can be edited by erasing or changing the color of individual pixels using a program such as Adobe Photoshop. Unlike bitmaps, vector images are not based on pixel patterns, but instead use mathematical formulas to draw lines and curves that can be combined to create an image from geometric objects such as circles and polygons. Vector images are edited by manipulating the lines and curves that make up the image using a program such as Adobe Illustrator. They are important because they allow you to modify your image, add text, change colors, put two pictures on the same page, etc. without

The use of sexuality and gender in advertisements a close up of US advertisements and their effects on adolescents

The use of sexuality and gender in advertisements a close up of US advertisements and their effects on adolescents Introduction The media fraternity has perfected the art of promoting products. Through this, some advertisements are premeditated to associate the goods and services with feelings of desire emanating from imaginations based on sexuality or gender.Advertising We will write a custom research paper sample on The use of sexuality and gender in advertisements: a close up of US advertisements and their effects on adolescents specifically for you for only $16.05 $11/page Learn More It is noteworthy that advertisers take advantage of the consumers’ gender distinctiveness to escalate the sale of certain products. It is notable that companies, which seek to acquire market leadership and competitiveness, conduct promotional activities. Therefore, the use of gender and sexuality is one of the strategies of creating adverts aimed at gaining market leadership. Gender is a socio – cultural construction in every society and advertisers have applied it in the p ortrayal of differences between males and females. These portrayals include among others identity, disposition, social ideals, typecasts of masculinity and womanliness, and the sexuality related roles (Spade and Catherine 281). Furthermore, advertisers apply sexuality differences between males and females to promote products. The advertisers normally attempt to show the sexuality of men or women in such products. They have also achieved greater results by showing the sexuality of celebrities in the promotional activities. In the United States, the application of sexuality and gender variances in product promotion is a multibillion-dollar industry. However, advertisers seem to have turned a deaf ear on the effects of gendered and sexualised adverts among adolescents. This paper discusses the use of sexuality and genders in commercials to show the effects of such adverts on adolescents in the US. Sexuality and Gender in Advertisements Advertisers have developed massive experience in c ommercials. Depending on whether their target clients’ in the marketplace are males or females, advertisers normally develop their adverts to suit them. It is notable that men and women have different preferences for colour (MacKinnon 215). Therefore, advertisers can package their commercials in such a way to target their potential clients with gendered and sexuality appropriate messages using colours. Labelling people as being either male or female present strong cultural and ideological connotations, which advertisers exploit in making appropriate adverts (MacKinnon 215). Marketers apply information-generated form these labels to influence the behaviour of men or women towards others. Furthermore, such information may be used to develop commercials that influence self-behaviour or needs. Therefore, the use of gender and sexuality in promotional activities influences men and women to buy advertised products. They buy such products to enhance their masculinity and femininity respectively (William, Stephen and Sut 138).Advertising Looking for research paper on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Advertising agencies continuously communicate gendered messages to escalate sales of products. The advertisers portray men as more independent than women. They also portray men as providers in households by depicting the as they engage in different occupations. On the other hand, some advertisers portray women as homemakers and home carers (Davis 187). Therefore, the men would more likely feature in alcohol commercials, sports utility cars, and corporate management among others. The women normally feature in commercials depicting the use of domestic items. The advertisers also depict the sexuality of men and women perversely. They have shown their nudity and naked bodies differently. The products such as women bras and underwear depict their sexuality (Greenberg, Clint, and Sarah 323). On the other hand, men’s underwear worn on athletic bodies and bare chest also shows their strength and brevity. The increasing self-consciousness among men presently makes them less concerned about appearing attractive to others but to enhance their fitness and health. Marketers use such aspirations to create necessities and wants while also developing products to satisfy the needs (Greenberg, Clint, and Sarah 323). In the case of women, advertisers have negatively taken advantage of their weaknesses including lack of autonomy to sway their decisions. Effects of Sexuality and Gender in Advertisements on Adolescents There is rising apprehension about adolescents’ exposure to sexuality and gender commercials in televisions, print media, and other electronic sources. The concerns entail the potential impacts such adverts can have on their personality, sexuality, beliefs, and manners (Gruber and Grube 214). Indeed, research indicates that the adverts generate sexuality and gender stereotypes, which affects adolescents (Napoli and Murgolo-Poore 61). The researchers agree that youngsters are exposed to diverse sensual images and messages advertisements intended for adults but which eventually affect adolescents. Advertisements showing men enjoying alcoholic drinks and the presence of women affect the way adolescents utilize such images. Youths use media to get information regarding sex, sexuality, drugs use, and relationships among others (Gruber and Grube 215).Advertising We will write a custom research paper sample on The use of sexuality and gender in advertisements: a close up of US advertisements and their effects on adolescents specifically for you for only $16.05 $11/page Learn More The adolescents’ exposure to advertisements with sexual content potentially influences their sexuality development. This has escalated the rate of pregnancies and Sexually Transmitted Diseases among adolescent America girls. It is nota ble that many advertisements in the US both in print and electronic media contain sexual imagery watched by young people. The advertisements have increased the way they show sexual category appeals and sensual objectification (Pardun and Roberts 134). Presently, many of such adverts contain implied sexual interactions, fervent caressing and depicting provision of gifts in relationships as a norm. Young Americans who watch such adverts may develop interests of achieving similar outcomes (Bradshaw 129). Sexuality and gender-based commercials have influenced crucial issues about the lives of adolescents. The commercials may sway career planning, cherished relationships, romance choice making, and attitudes essential to child bearing and parenthood (Jamieson and Daniel 153). Furthermore, some adolescents making greater efforts to adhere to gender roles labels may develop mental health predicaments. The problems may arise from pressure among adolescents to fit within the societal norms a nd expectations. This may lead to substance intake, risky sexual encounters, and neglect of self-care responsibilities (Jamieson and Daniel 154). The advertisements have also affected the ideologies associated with teenage gender roles. Watching television commercials also influence sexism ideologies among teenagers. Sexuality and gender commercials have also influenced the actual behaviour of adolescents positively. It is notable that most adverts that portray males and females as liberated and confident have enhanced personality development among teenagers (Jamieson and Daniel 154). Indeed, some youngsters have developed into more confident, forward-looking, and morally upright because of watching individuals associated with certain products in the commercials (Jamieson and Daniel 154). Conclusion In summary, the use of sexuality and gender in promotional activities has made the advertising mass communication appear pervasive. The advertisements are intended to educate consumers a bout certain products in the marketplace in order to escalate sales. However, some commercials that contain explicit content have surpassed the intention escalating sales to influence cultural views and individuals’ personality development. The stereotypes associated with some advertisements have depicted men and women differently. Particularly, bigot and stereotypical commercials present undesirable outcomes among adolescents. The advertisements have encouraged sexuality and substance abuse indulgence in adolescents.Advertising Looking for research paper on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More On the positive side, the application of sexuality and gender to portray men and men as professionals in diverse sectors has affected adolescents objectively. Adolescents have been able to plan their career and develop their personality positively out of media influence. Bradshaw, Joe. African American Young Adults Perceptions of the Ideal Mate for Long-term Romantic Relationships and Short-term Sexual Relationships. New York, NY: ProQuest, 2008. Print. Davis, Simone. Living Up to the Ads: Gender Fictions of the 1920s. Durham, NC: Duke University Press, 2000. Print. Greenberg, Jerrold, Clint, Bruess, and Sarah, Conklin. Exploring the Dimensions of Human Sexuality. Sudbury, Mass: Jones and Bartlett, 2011. Print. Gruber, Enid, and Grube, Joel. â€Å"Adolescent sexuality and the media a review of current knowledge and implications.† Western Journal of Medicine. 172(3) (2000): 210–214. Web. Jamieson, Patrick, and Daniel Romer. The Changing Portrayal of Adolescents in the Media since 1950. Oxford: Oxford University Press, 2008. Print. MacKinnon, Kenneth. Representing Men: Maleness and Masculinity in the Media. London: Arnold, 2003. Print. Napoli, Julie, and Murgolo-Poore, Marie. â€Å"Female Gender Images in Adolescent Magazine Advertising.† Australasian Marketing Journal. 1(1) (2003): 60 – 69. Web. Pardun, Carol, and Roberts, Kathy. Sexual Content of Television Commercials Watched by Early Adolescents. 2005. Web. Spade, Joan, and Catherine, Valentine. The Kaleidoscope of Gender: Prisms, Patterns, and Possibilities. California, CA: Sage Publications, 2008. Print. William, Leiss, Stephen, Kline, and Sut, Jhally. Social Communication in Advertising: Persons, Products, and Images of Well-being. New York, NY: Routledge, 2003. Print.

Art and Stuff essays

Art and Stuff essays When looking into society once can be influenced by a number of issues. These issues can include art. Art is work that is put together by an individual. It is a true creative act that is used as a form of expression from the artist. Art is inspiring and can influence a society. Art work is seen through acting, music, and pictures. Firstly, one can see art through acting. Acting is a performance in which one disguises themselves and become a different individual. Acting is an expression of oneself. This act can be seen in plays, on Television and in movies. Acting is important to a society for it provides an escape route as well as a form of entertainment. Without acting there would be more boredom. Many rely on going to plays as well as watching television. Without these forms of art, it would be difficult for one to stay entertained. Acting is a form of art that is important to a society. Secondly, music is a form of art. Song writers and singers use their talent to make music. Music is in spring and can influence others. Music can be seen as a form of entertainment also. It is constantly being played on the radio as well as clubs and concerts. Many listen to music to become entertained. For some, listening to an inspired song can effect their views, can also influence into reaching goals. Music is a well known form of art. Lastly, art can be seen in art galleries. Some forms of art that are usually seen are sculptures, paintings, and also photographs. All these forms are made uniquely and by persons. It is the fact that it is made by thought and made by a person that is called art. Sculptures of people and objects can be inspiring and educational to many. Paintings and photographs can contrast a mood in which can inspire a person. These forms of art are very important to society. If there were no galleries nor any forms of art than this world would be plain. Art forms surround society making it ...

Zara Brand Equity and Brand Positioning Essay Example | Topics and Well Written Essays - 1500 words

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Diversity, legal rights of students Essay Example | Topics and Well Written Essays - 1250 words

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